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QR codes
My first project with QR codes. It’s a very promising technology and it’s huge in Japan – driven there by smart phones that can read them. I’ve done many projects using the old-style picket-fence...
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Pinpoint – english non-profit website
Pinpoint is an english non-profit organisation, providing practical help and moral support for parents of disabled children. As well as helping parents and children, they have a role in telling...
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What a 30% boost looks like…
This is in my top-10 list of ideas. Letting website visitors book their own medical appointment online. Like booking a flight or a holiday. Ultralase is a national chain of laser eye clinics in the...
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Seth Godin++
Seth Godin is a marketing guru – author of dozens of books including Purple Cow. A recent idea on his blog is a workflow audit… Go find a geek. Someone who understands gmail, Outlook, Excel and other...
View ArticleSEO and everything else
For many people, SEO means “everything about a website except the colours and pictures”. They know what web design is: that’s the colours and pictures. So everything else is called SEO. Sometimes it’s...
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This (sales killer) needs fixing
No they haven’t sold out of child tickets… Nothing on the child line was clickable. Spent 10 minutes puzzling and mine-sweeping* the screen to figure out what to do. This usability boob is on the...
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QR codes: mixed results or 100% crap ?
This is the best I’ve seen. Printed on a letter from New World supermarkets about a wine promotion. It explained that the QR code would take me to their mobile website. It worked perfectly and took me...
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QR code checklist
Even smart people can get distracted and goof up when it comes to QR codes… Q1 Why Why Why? This is crucial. Why scan the code? What is the benefit to me? You need to have a benefit and you need to...
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iPhone app tracks your bike route using GPS
The app speaks for itself. You tap the Start button and ride. When you pause for oxygen to take photos it stops the clock so it just measures your riding time. At the end you tap the Stop button. . ....
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